YouTube, alongside industry leaders, unveils the Youth Digital Wellbeing Initiative.
YouTube Joins Global Youth Digital Wellbeing Initiative to Promote Safe, High-Quality Content for Kids
YouTube CEO Neal Mohan Announces Collaboration with Top Creators to Enhance Youth Online Safety
YouTube, under the leadership of CEO Neal Mohan, has partnered with over a dozen leading regional content creators and distributors from ten countries to launch the Youth Digital Wellbeing Initiative. This effort reinforces YouTube’s commitment to fostering a safer, more enriching digital experience for young users through age-appropriate content, parental controls, and media literacy.
YouTube’s Commitment to Youth Digital Wellbeing
At YouTube, the wellbeing of young users is a top priority. The platform has long invested in tools like YouTube Kids and supervised experiences, alongside collaborations with experts such as the American Psychological Association (APA) to guide parents on healthy screen time.
The Youth Digital Wellbeing Initiative builds on these efforts by uniting global industry leaders to:
✔ Promote media literacy & digital citizenship
✔ Support educational & developmental content
✔ Limit exposure to low-quality or harmful content
✔ Provide crisis resources for sensitive topics
Key Goals of the Youth Digital Wellbeing Initiative
- Empower Youth with Age-Appropriate Choices
- Set default protections against explicit/violent content.
- Design products with kids’ developmental needs in mind.
- Promote High-Quality, Enriching Content
- Support educational, engaging, and inspiring media.
- Offer healthy screen time controls.
- Enhance Online Safety for Kids & Teens
- Limit harmful content exposure.
- Provide mental health resources for sensitive topics.
Global Partners in the Initiative
YouTube is joined by top creators and distributors, including:
- Khan Academy (Educational Content)
- Moonbug (CoComelon, Blippi)
- WildBrain (Peanuts, Teletubbies)
- Pinkfong (Baby Shark)
- TV Cultura, EBS, Benesse, and more
How YouTube is Leading the Way
Through responsible product design and localized content strategies, YouTube aims to:
🔹 Raise industry standards for youth content.
🔹 Foster digital wellbeing across languages & regions.
🔹 Support parents & educators with research-backed tools.
Read More: Explore YouTube’s latest efforts in child safety, digital citizenship, and healthy screen habits for families.
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Source: Blogs Youtube
